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Clean, safe and trusted family essentials thoughtfully designed for babies and beyond.


Pediatrician Approved

Dermatologist Approved

Hypoallergenic
Bestsellers

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Our tear-free Baby Shampoo + Wash gently cleanses baby’s delicate skin and hair—and is clinically shown to moisturize skin. This no-tears shampoo is made with our proprietary sugarcane-derived squalane, a hydrating superhero that baby's skin was born to love.
No-tears shampoo for baby’s sensitive skin:
Our extra-gentle formula is available...
No-tears shampoo for baby’s sensitive skin:
Our extra-gentle formula is available...

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Our lightweight Baby Lotion is the MVP of baby’s daily skincare routine, giving instant, long-lasting hydration from head to toe and replenishing the natural moisture of baby’s delicate skin. Made with our proprietary sugarcane-derived squalane, a moisturizing superhero that baby's skin was born to love.
Available in two aromas: Fragrance...
Available in two aromas: Fragrance...

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NEW Mineral Sunscreen SPF 50
. Original price:
. Final price:
$15.99
Up to 80 minutes of water-resistant Mineral SPF protection
You asked, we delivered! Our bestselling, blendable and beloved Mineral Sunscreen SPF 50 now provides up to 80 minutes of water-resistant protection. Featuring the same base formula you know and love, this 100% mineral non-nano zinc oxide sunscreen goes on light and leaves skin feeling soft and comfortable thanks to...

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This mess-free, multipurpose moisturizer stick is a portable swipe-on skin savior that comforts and hydrates parched skin. Our calming formula is made with our proprietary sugarcane-derived squalane, a moisturizing superhero that baby's skin was born to love.
Balm Stick uses:
This does-everything Balm Stick works wonders on dry little cheeks,...
Balm Stick uses:
This does-everything Balm Stick works wonders on dry little cheeks,...

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Our cloud-soft, water-based baby wipes gently cleanse and moisturize baby’s delicate skin. These multipurpose baby wipes are pH balanced, made from 100% plant-based, FSC-certified cloth fibers, and infused with our proprietary sugarcane-derived squalane, a moisturizing superhero that baby's skin was born to love.
*Note: Baby Wipes may arrive in...
*Note: Baby Wipes may arrive in...

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This tear-free shampoo for kids gently cleanses without stripping moisture from kiddos’ delicate strands. Made with our proprietary sugarcane-derived squalane, a hydrating superhero that nourishes hair and scalp, our gentle tear-free shampoo for toddlers and big kids is designed and clinically tested to deliver major moisture to all hair types...

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Our weightless, silicone-free kids hair detangler effortlessly loosens knots and snarls with zero residue or stickiness. Our superpower ingredient is plant-derived squalane, designed to nourish kids’ sensitive scalps. Clinically tested for all hair types and textures, this detangling leave-in conditioner keeps hair soft and moisturized—no rinsing required. Plus kiddos love...

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This water-resistant mineral sunscreen spray is a breeze to apply and blends effortlessly for broad-spectrum UVA/UVB protection. Made with 100% mineral non-nano zinc oxide and our proprietary, moisturizing sugarcane-derived squalane, this baby-safe sunscreen isn’t just a sunscreen for babies—it’s sun care and skincare for the whole family. This hypoallergenic SPF...

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Bestseller
A sunscreen for babies that works for the whole family, our blendable Mineral Sunscreen SPF 50 protects from the sun’s harmful rays with 100% mineral non-nano zinc oxide. This lightweight, baby-safe sunscreen is made with our proprietary sugarcane-derived squalane, a moisturizing superhero that restores skin's natural balance, plus plant extracts...

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Made with 100% mineral non-nano zinc oxide, our water-resistant, baby-safe sunscreen stick provides broad-spectrum UVA/UVB protection for face and body—and because it’s so sheer, moisturizing and blendable, it’s a sunscreen for babies that also works for the whole family. This portable twist-up stick is mess free and easy to use,...
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Meet Squalane
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At the heart of all our formulas is our proprietary squalane, a moisturizing superhero that baby’s skin already knows and loves.
Parent Favorites
Baby Balm
“This balm is awesome. Even my husband and I use it….Great for chapped skin, diaper rash and even as lip balm!”
— SADIES4FB8
Baby Wipes
“Favorite baby wipes. Love that I can use them knowing they are clean and safe for my baby.”
— LAUREN R.
Baby Oil
“Use this on my daughter after every bath to seal in moisture. Her skin loves it!”
— MILLERTIA
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