Our Ingredients

No Compromise™ Baby Care

What does “clean” mean to us? It means we created an entirely new standard for safety, because it’s the right thing to do for our kids and our planet. We started by blacklisting over 2,000 potentially harmful ingredients from our formulas. To give you context, the United States bans a mere 12 ingredients (!) from skincare, and the European Union bans 1376. Once we kicked out all the bad stuff, we used our rigorously tested clean ingredients to create scientifically backed, nurturing, extra-pure formulas—no fluff, no fillers, no confusion.

Dermatologist Tested Pediatrician Approved Hypoallergenic 100% Nontoxic

Clean vs Natural

Our scientists are always testing and researching the amazing power of ingredients derived from nature. But not all natural products are clean. What’s the difference between clean and natural? Let’s break it down.

Clean

Nontoxic, gentle, and free from skin-irritating ingredients

Always environmentally friendly and cruelty-free, with ingredients sustainably derived from plants or nontoxic synthetic sources

Clinically tested by third parties for stability and efficacy

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Natural

Potentially irritating or harmful to skin (think poison ivy)

May be sourced from endangered plants, animal by-products, or threatened ecosystems

Ingredient efficacy may be unpredictable, due to environmental fluctuations and variable harvests

Meet Squalane

Biology’s best moisturizer

At the heart of all of our formulas is squalane, a powerhouse moisturizing ingredient that babies’ skin easily recognizes. Babies in utero already make a version of squalane themselves, which helps protect their skin for the first few hours after birth. Our scientists have created the purest, most effective squalane, derived from sustainably harvested Brazilian sugarcane. This sustainable squalane picks up where Mother Nature leaves off, nurturing and deeply hydrating babies’ sensitive skin.

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Our Key Ingredients

Glycerin

Our plant-derived glycerin, an all-star hydrating ingredient for babies and moms alike, helps lock in and retain skin’s moisture.

Pomegranate Sterols

This antioxidant-rich superfruit helps defend against environmental stressors and increase moisture levels, helping to support babies’ skin.

Calendula Extract

Derived from marigold flowers, this famously calming extract gently nourishes sensitive spots and helps comfort irritated skin.

Ceramide NP

Ceramides are moisture protectors that our bodies naturally create, and help form an effective barrier against hydration loss.

Glycolipids

These sugar-derived, sulfate-free cleansers are also emollients, which means they’re extra-gentle and cleanse babies’ delicate skin without drying.

Winter Cherry

Derived from a fruit relative of tomatoes, this calming extract helps to relieve feelings of itchiness and irritation.

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The big no-no ingredients


Mineral Oil/Petrolatum May clog pores and contain
possible contaminants

Sulfates Can be skin irritants

Parabens Potential hormone disruptors

Phthalates Hormone disruptors

Synthetic Fragrance Possible allergens, may
contain phthalates

Oxybenzone Hormone disruptor, damages
coral reefs

Polyethylene Glycol (PEG) May contain potential impurities

Formaldehyde Releasers Carcinogens, skin irritants, allergens

Talc Possible carcinogen

Retinyl Palmitate May react on skin when exposed
to the sun

Ingredients banned