Our Ingredients

No Compromise™ Baby Care

What does “clean” mean to us? It means we created an entirely new standard for safety, because it’s the right thing to do for our kids and our planet. We started by banning over 2,000 potentially harmful ingredients from our formulas. To give you context, the United States bans a mere 12 ingredients (!) from skincare, and the European Union bans 1376. Once we kicked out all the bad stuff, we used our rigorously tested clean ingredients to create scientifically backed, nurturing, extra-pure formulas—no fluff, no fillers, no confusion.

Derm
Tested

Pediatrician
Approved

Hypoallergenic

Clean

Nontoxic, gentle, and free from skin-irritating ingredients

Always environmentally friendly and cruelty-free, with ingredients sustainably derived from plants or nontoxic synthetic sources

Clinically tested by third parties for stability and efficacy

Natural

Potentially irritating or harmful to skin (think poison ivy)

May be sourced from endangered plants, animal by-products, or threatened ecosystems

Ingredient efficacy may be unpredictable, due to environmental fluctuations and variable harvests

Meet Squalane

Biology’s best moisturizer

At the heart of all of our formulas is squalane, a powerhouse moisturizing ingredient that babies’ skin easily recognizes. Babies in utero already make a version of squalane themselves, which helps protect their skin for the first few hours after birth. Our scientists have created the purest, most effective squalane, derived from sustainably harvested Brazilian sugarcane. This sustainable squalane picks up where Mother Nature leaves off, nurturing and deeply hydrating babies’ sensitive skin.

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