Our Ingredients
No Compromise™
Baby Care
What does “clean” mean to us? It means we created an entirely new standard for safety, because it’s the right thing to do for our kids and our planet. We started by banning over 2,000 potentially harmful ingredients from our formulas. To give you context, the United States bans a mere 12 ingredients (!) from skincare, and the European Union bans 1376. Once we kicked out all the bad stuff, we used our rigorously tested clean ingredients to create scientifically backed, nurturing, extra-pure formulas—no fluff, no fillers, no confusion.
Clean vs Natural
Our scientists are always testing and researching the amazing power of ingredients derived from nature. But not all natural products are clean. What’s the difference between clean and natural? Let’s break it down.
Clean
Nontoxic, gentle, and free from skin-irritating ingredients
Always environmentally friendly and cruelty-free, with ingredients sustainably derived from plants or nontoxic synthetic sources
Clinically tested by third parties for stability and efficacy
Natural
Potentially irritating or harmful to skin (think poison ivy)
May be sourced from endangered plants, animal by-products, or threatened ecosystems
Ingredient efficacy may be unpredictable, due to environmental fluctuations and variable harvests
Meet Squalane
Biology’s best
moisturizer
At the heart of all of our formulas is squalane, a powerhouse moisturizing ingredient that babies’ skin easily recognizes. Babies in utero already make a version of squalane themselves, which helps protect their skin for the first few hours after birth. Our scientists have created the purest, most effective squalane, derived from sustainably harvested Brazilian sugarcane. This sustainable squalane picks up where Mother Nature leaves off, nurturing and deeply hydrating babies’ sensitive skin.
Our Key Ingredients
The big no-no ingredients
Ingredients banned
