Born with it
Babies’ skin is naturally soft and impossibly sweet, but it often needs a little extra love and attention. That’s why our products are made with clean ingredients that help replenish the hydrating elements they’re born with.Shop Baby
Gentle formulas with strict standards
Babies' skin, which is thinner and loses moisture faster than adult skin, can also be extra sensitive—which is why we banned over 2,000 potentially toxic ingredients. All of our products are hypoallergenic, nontoxic, and synthetic fragrance-free. Dermatologist tested and pediatrician approved, they’re gentle enough for their delicate skin.
- 100% Nontoxic
- Dermatologist Tested
- Pediatrician Approved
Baby Shampoo + Wash
Balances the natural moisture of baby’s hair and skin without irritation, thanks to plant-derived cleansers.Shop Now
Gives long-lasting hydration and replenishes the natural moisture of baby's delicate skin.Shop Now
The ultimate in hydration, with plant-derived ingredients to comfort even the most sensitive skin.Shop Now
Biology’s best moisturizer
Squalene is babies’ built-in moisturizer, keeping their skin hydrated and protected from birth. At the heart of all of our formulas is squalane, an extra-safe, sugarcane-derived version of squalene that gently restores skin’s natural balance.Learn More
Caring for their skin and the world they’ll grow up in
Pipette is committed to caring for more than babies’ skin. From ingredients to packaging, our products are made as sustainably and ethically as possible — always EWG Verified™, always cruelty-free, and vegan.