INTRODUCING

The Soothing Collection

National Eczema Association approved, our new Skin Rescue Spray and Calming Balm offer gentle, comforting care to defeat redness, dryness and irritation for the whole family.

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Leaping Bunny Certified

Pediatrician Approved Baby Products

Pediatrician Approved

Dermatologist Tested Baby Products

Dermatologist Approved

Hypoallergenic

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Kids Daily Haircare Trio
Bestseller
25% OFF
EWG Verified
Kids Daily Haircare Trio
Kids Shampoo + Conditioner + Detangler
4.7
Rated 4.7 out of 5 stars
431
$32.97 $24.72
Clinically tested to work for all hair types and textures, our Kids Hair Care Trio is the key to moisturized, tangle-free hair—and easy bathtime. Made with our proprietary sugarcane-derived squalane, a hydrating superhero for hair, our tear-free Nourishing Shampoo, Nourishing Conditioner, and Leave-In Detangler leave kids’ delicate strands soft, smooth,...
Kids Shampoo & Conditioner Duo
20% OFF
EWG Verified
Kids Shampoo & Conditioner Duo
Kids Shampoo + Conditioner
4.7
Rated 4.7 out of 5 stars
203
$23.98 $19.18
Toodaloo tears - keep your little one's strands soft, smooth and strong with a daily shampoo & conditioner combo that cleanses and detangles with safe and gentle ingredients. These sulfate-free, paraben-free, clinically proven formulas keep all hair types shiny and moisturized with sugarcane-derived squalane for rich hydration and a 100%...
Bath Time Gift Set
New!
15% OFF
EWG Verified
Bath Time Gift Set
Fragrance-Free Baby Wash + Lotion
4.6
Rated 4.6 out of 5 stars
1,645
$23.98 $20.38
Make your little one's daily routine tear-free and soothing with safe, extra-gentle, fragrance-free essentials for even the most delicate skin and hair. Formulated with clean squalane, a moisturizing superhero baby's skin was born to love, this replenishing combo gently cleanses and provides long-lasting hydration from head to tiny toes. Start...
Stock Up For Summer
6% OFF
Stock Up For Summer
Mineral Sunscreen SPF 50 Lotion
3.9
Rated 3.9 out of 5 stars
817
$47.97 $44.97
Make sure you never run out of outdoor playtime protection for the whole family and save in the process. You asked, we delivered! Our bestselling, blendable and beloved Mineral Sunscreen SPF 50 now provides up to 80 minutes of water-resistant protection. Featuring the same base formula you know and love,...
Clean Mineral Sunscreen Discovery Trio
6% OFF
Clean Mineral Sunscreen Discovery Trio
SPF 50 Stick + SPF 30 Spray + SPF 50 Lotion
4.1
Rated 4.1 out of 5 stars
1,076
$47.97 $44.97
Gentle, moisturizing and effective, protect your family with 100% mineral non-nano zinc oxide formulas in your choice of lotion, spray or travel-friendly stick. These outdoor play essentials function like suncare and skincare in one, blending in sheer and providing lasting protection with up to 80 minutes of water resitance while...
Kids Cleanse & Protect Bundle
20% OFF
Kids Cleanse & Protect Bundle
Kids Shampoo + Conditioner + Detangler + SPF 30 Spray + Balm Stick
4.6
Rated 4.6 out of 5 stars
2,117
$64.95 $51.95
Keep your kiddo's hair and skin soft and safe from bathtime to beachtime with gentle, dermatologist-tested essentials. Tear-free, sulfate-free and silicone-free hair essentials smooth and strengthen all hair types while our 100% non-nano mineral sunscreen acts like suncare and skincare in one, protecting even the most sensitive skin while keeping...
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We care for who you love most

Clean, safe and trusted family essentials thoughtfully designed for babies and beyond.

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Meet Squalane

Powered by Clean Science

At the heart of all our formulas is our proprietary squalane, a moisturizing superhero that baby’s skin already knows and loves.

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Bestsellers

Aroma: Fragrance Free
Bestseller
EWG Verified
Baby Shampoo + Wash
Hypoallergenic wash
4.6
Rated 4.6 out of 5 stars
1,627
From $11.99
Our tear-free Baby Shampoo + Wash gently cleanses baby’s delicate skin and hair—and is clinically shown to moisturize skin. This no-tears shampoo is made with our proprietary sugarcane-derived squalane, a hydrating superhero that baby's skin was born to love.
No-tears shampoo for baby’s sensitive skin
Our extra-gentle formula is available...
Baby Lotion
Bestseller
EWG VerifiedParenting Awards: Good Housekeeping 2022
Baby Lotion
Lightweight moisturizer
4.6
Rated 4.6 out of 5 stars
542
From $11.99
Our lightweight Baby Lotion is the MVP of baby’s daily skincare routine, giving instant, long-lasting hydration from head to toe and replenishing the natural moisture of baby’s delicate skin. Made with our proprietary sugarcane-derived squalane, a moisturizing superhero that baby's skin was born to love.
Available in three aromas: Fragrance...
A tube of Pipette Mineral Sunscreen SPF 50 with green packaging.
Bestseller
Powered by Moisturizing Squalane
Mineral Sunscreen Lotion SPF 50
Up to 80 minutes of water-resistant Mineral SPF protection
3.9
Rated 3.9 out of 5 stars
817
From $15.99
You asked for water resistance. We delivered! Due to overwhelming community demand, we are excited to bring you 100% non-nano mineral sunscreen protection - now with up to 80 minutes of water resistance. Our new Mineral Sunscreen SPF 50 offers UVA/UVB protection while leaving skin feeling soft and comfortable thanks...
Kids Daily Haircare Trio
Bestseller
25% OFF
EWG Verified
Kids Daily Haircare Trio
Kids Shampoo + Conditioner + Detangler
4.7
Rated 4.7 out of 5 stars
431
$32.97 $24.72
Clinically tested to work for all hair types and textures, our Kids Hair Care Trio is the key to moisturized, tangle-free hair—and easy bathtime. Made with our proprietary sugarcane-derived squalane, a hydrating superhero for hair, our tear-free Nourishing Shampoo, Nourishing Conditioner, and Leave-In Detangler leave kids’ delicate strands soft, smooth,...
Pipette Baby Eczema Lotion
New!
Eczema Lotion
Steroid-free treatment
4.5
Rated 4.5 out of 5 stars
31
$14.99
Soothe eczema flare-ups, relieve irritation and smooth dry, itchy skin with our NEW steroid-free, fragrance-free Eczema Lotion treatment. Made with our proprietary sugarcane-derived squalane to deeply moisturize, this nourishing baby and toddler eczema lotion works for anyone with sensitive skin, from age 0 on up.
This safe and gentle essential...
Kids Shampoo
Bestseller
EWG Verified
Kids Shampoo
Tear-free kids shampoo
4.6
Rated 4.6 out of 5 stars
93
$11.99
This tear-free shampoo for kids gently cleanses without stripping moisture from kiddos’ delicate strands. Made with our proprietary sugarcane-derived squalane, a hydrating superhero that nourishes hair and scalp, our gentle tear-free shampoo for toddlers and big kids is designed and clinically tested to deliver major moisture to all hair types...
Kids Conditioner
Bestseller
EWG Verified
Kids Conditioner
Silicone-free kids conditioner
4.7
Rated 4.7 out of 5 stars
110
$11.99
This everyday hydrating, silicone-free conditioner adds weightless moisture for super-soft, healthy-looking hair for kids and babies. Made with our proprietary sugarcane-derived squalane, a hydrating superhero that nourishes hair, this tear-free conditioner smooths, detangles, and helps keep delicate strands resilient. Plus kiddos love the 100% plant-derived Orange + Vanilla aroma, which...
Diaper Rash Cream
Bestseller
EWG Verified
Diaper Rash Cream
Zinc oxide skin protectant
4.1
Rated 4.1 out of 5 stars
151
$11.99
Our fragrance-free Diaper Rash Cream relieves the chafed, red skin of diaper rash, helping to seal out wetness and creating a protective moisture barrier for baby’s bottom. Petrolatum-free, lanolin-free, and vegan, this ultra-clean diaper cream formula is all-important for irritated skin. Made with our proprietary sugarcane-derived squalane, a moisturizing superhero...
Mineral Sunscreen Stick SPF 50
Powered by Moisturizing Squalane
Mineral Sunscreen Stick SPF 50
Water-resistant mineral SPF
4.8
Rated 4.8 out of 5 stars
146
$13.99
Made with 100% mineral non-nano zinc oxide, our water-resistant, baby-safe sunscreen stick provides broad-spectrum UVA/UVB protection for face and body—and because it’s so sheer, moisturizing and blendable, it’s a sunscreen for babies that also works for the whole family. This portable twist-up stick is mess free and easy to use,...
Mineral Sunscreen Spray SPF 30
Powered by Moisturizing Squalane
Mineral Sunscreen Spray SPF 30
Water-resistant mineral SPF
4.5
Rated 4.5 out of 5 stars
111
$17.99
This water-resistant mineral sunscreen spray is a breeze to apply and blends effortlessly for broad-spectrum UVA/UVB protection. Made with 100% mineral non-nano zinc oxide and our proprietary, moisturizing sugarcane-derived squalane, this baby-safe sunscreen isn’t just a sunscreen for babies—it’s sun care and skincare for the whole family. This hypoallergenic SPF...
Kids Shampoo & Conditioner Duo
20% OFF
EWG Verified
Kids Shampoo & Conditioner Duo
Kids Shampoo + Conditioner
4.7
Rated 4.7 out of 5 stars
203
$23.98 $19.18
Toodaloo tears - keep your little one's strands soft, smooth and strong with a daily shampoo & conditioner combo that cleanses and detangles with safe and gentle ingredients. These sulfate-free, paraben-free, clinically proven formulas keep all hair types shiny and moisturized with sugarcane-derived squalane for rich hydration and a 100%...
Balm Stick
EWG Verified
Balm Stick
Mess-free moisturizing balm
4.6
Rated 4.6 out of 5 stars
117
$7.99
This mess-free, multipurpose moisturizer stick is a portable swipe-on skin savior that comforts and hydrates parched skin. Our calming formula is made with our proprietary sugarcane-derived squalane, a moisturizing superhero that baby's skin was born to love.
0.5 OZ / 14.2 G
Balm Stick uses
This does-everything Balm Stick works...
Bath Time Gift Set
New!
15% OFF
EWG Verified
Bath Time Gift Set
Fragrance-Free Baby Wash + Lotion
4.6
Rated 4.6 out of 5 stars
1,645
$23.98 $20.38
Make your little one's daily routine tear-free and soothing with safe, extra-gentle, fragrance-free essentials for even the most delicate skin and hair. Formulated with clean squalane, a moisturizing superhero baby's skin was born to love, this replenishing combo gently cleanses and provides long-lasting hydration from head to tiny toes. Start...
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Parent Favorites

Baby Balm

“This balm is awesome. Even my husband and I use it….Great for chapped skin, diaper rash and even as lip balm!”

— SADIES4FB8
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Baby Wipes

“Favorite baby wipes. Love that I can use them knowing they are clean and safe for my baby.”

— LAUREN R.
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Baby Lotion

“Best lotion out there. Clean ingredients and gentle on baby skin.”

— EB MOM
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Baby Oil

“Use this on my daughter after every bath to seal in moisture. Her skin loves it!”

— MILLERTIA

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