"When it comes to the products they’re using on their mini-me’s, Millennial moms aren’t willing to scale down expectations."
WWD Beauty Inc, Sept 2019"Model and actress Rosie Huntington-Whiteley has partnered with ‘clean’ baby product brand Pipette. The Brit is one of the most sought-after names in the fashion industry."
Hollywood.com, Aug 2019
Great for all ages, this fragrance-free eczema treatment gently soothes flare-ups, relieves irritation, and keeps dry, itchy skin calm, smooth, and deeply moisturized.
Spa & Beauty Today, Oct 2020
The Pipette Relaxing Body is suitable for the whole family but most noticeably formulated for expectant mothers and postpartum moms.
MBG Lifestyle, Oct 2020
Believe it or not, this chic sunscreen isn't just for bébé — although it was formulated to be gentle enough for sensitive bums.
Refinery29, Sept 2020
Pipette's sanitizer features two rock star ingredients: sugarcane-derived squalane and glycerin. Both work in conjunction with a 65% ethyl alcohol formula to cleanse and moisturize at the same time.
Today, Sept 2020
The Pipette SPF 50 Mineral Sunscreen is lightweight, moisturizing, non-sticky and fast-absorbing sunscreen that is aesthetically pleasing on all skin including darker skin types.
The Strategist, Sept 2020
Pipette is one such brand that has quickly become a customer-favorite for its ultra-gentle baby lotions, oils and cleansers
USA Today, Aug 2020
One of the main reasons to love Pipette is their dedication to sustainable sourcing and environmentally friendly packaging.
Healthline Parenthood, July 2020
Thanks to 65 percent plant-derived ethyl alcohol content and sugarcane-derived squalane, this hand sanitizing gel moisturizes and kills germs. It's also free of fragrance and doesn't leave hand sticky or dry.
Women's Health, July 2020
Moms we talked to shout out to the calming aroma scent (although it's also available fragrance-free), the lather and the tear-free formula. But it's the detangling power that really makes it a stand-out.
PureWow, May 2020
Pipette's Baby Cream to Powder works like baby powder, but without the talc or messy application. When you apply this cream, you'll feel it dry into a silky powder that minimizes sweat and chafing.
Red Tricycle, May 2020
The lightweight, fragrance-free Pipette Baby Lotion absorbs quickly into your skin to soften and moisturize it. It's even gentle enough to rub into my baby's sensitive checks.
Allure, May 2020
For $5, you can get an eight-ounce bottle of sanitizer made with 65 percent alcohol content as well as squalane to ensure your hands remain as hydrated as possible after multiple uses.
Travel + Leisure, May 2020
The sanitizer is safe for all family members to use, including pregnant woman and kids (with adult supervision for those under 6 years old.)
People, May 2020
"I love how silky and smooth it feels and it's just such an easy product to throw in my bag and have all day...Truly a fantastic, multipurpose product."
-Rosie Huntington-Whiteley
VOGUE, April 2020
Each item (in the To Mama, With Love Kit) is crafted to help new mothers restore their skin and every product is hypoallergenic and dermatologist-tested, according to the brand.
NBC News, April 2020
Clean baby skincare brand, Pipette, makes it a breeze to shop body care that's safe for babies and new moms.
In the Know, April 2020
The Pipette Baby Sanitizer is safe and affordable choice for all family members.
Parenting, April 2020
Pipette is the best product for hydrating your baby's skin.
Yahoo! Life, April 2020
Pipette's products contain gentle ingredients that are 100% clean, and non-toxic. Over 2,000 ingredients are blacklist from usage in the brand, including 12 from the United States and 1376 in Europe.
Aol., April 2020
Mamas can reliably use this hand sanitizer on themselves and their children. It's effective at killing germs with its 65% alcohol content, but also has squalane and glycerin to help counter the drying effects on alcohol
Glamour, April 2020
The plant-derived squalane in Pipette's clean formula locks in moisture with a weightless, super absorbent feel. It can be used daily, and is EWG verified, plus dermatologist- and pediatrician-approved, making it a true winner in our book.
ScaryMommy, Feb 2020
The baby balm is a miracle for dry feet and the baby oil is great for giving you a little hydration when you’re showing off some skin.
Buzzfeed, Dec 2019
According to testers, knowing that this is formulated without fragrance – which can irritate sensitive skin – parabens or other conventional preservatives gave them extra peace of mind.
Good Housekeeping, Nov 2019
Because the skin already makes its own version of squalene, it easily penetrates and replenishes the natural moisture barrier
-Caroline Hadfied
Huffpost, Oct 2019
In fact, all of Pipette’s products are EWG verified, meaning they contain zero “chemicals of concern.
The Bump, Oct 2019
This gentle formula contains antioxidnats like acai berry sterols and vitamin E to nourish skin, as well as fatty acids and ceramids to lock in moisture and protect the skin’s natural barrier.
The Oprah Magazine, Oct 2019
The brand’s mission is “caring for their skin and the world they’ll grow up in,” which is why this new baby brand consists of a line of 100 percent clean and completely non-toxic skincare produts for your babies.
Influenster, Oct 2019
This new clean baby care brand is raising the bar on safer, non-toxic products.
Mini Magazine, Oct 2019
Squalane is so safe and gentle on the skin, that Pipette, a new clean baby-care brand, decided to make it its hero ingredient.
New Beauty, Oct 2019
On top of being EWG (Environmental Working Group) verified and formulated with squalane, Pipette’s Baby Oil is safe, non-toxic, and mineral-free.
Poosh, Sept 2019
Caring for a baby’s sensitive skin isn’t easy. There’s so much to think about, but Pipette makes it easier for mamas who don’t want to compromise on safety or sustainability.
-Mother.ly, Oct 2019
If you want only the gentlest lotions, oils, and cleansers for your little one, Pipette's definitely a strong contender.
Romper, Sept 2019
“People are being more discerning. They’re looking for plant-based
[products], transparency, reduced packaging and less waste."
- Caroline Hadfield
WWD Beauty Inc, Sept 2019
Welcoming a baby for the first time doesn’t need to be scary, thanks to these postpartum products.
US Weekly, Sept 2019
Every product in the line is EWG Verified™ Leaping Bunny Approved, dermatologist tested, pediatrician approved, hypoallergenic, nontoxic, vegan, and synthetic fragrance-free.
Happi, Sept 2019
“I’m very pleased to support the Pipette brand mission of giving parents greater choice when it comes to caring for their loved ones."
- Rosie Huntington-Whiteley
Hollywood.com, Aug 2019
Media Inquiries
press@pipettebaby.com"This is a fantastic belly butter!"
I really like it. It certainly helps with the “belly itch” and it smells great. I use the butter first thing the morning and often use on top of the belly oil at night.
K Salem
"Love this wash"
Our children complain constantly of itchiness caused from eczema, so we have to buy hypoallergenic washes for them. This wash, paired with their lotion, greatly reduced my daughter’s nightly scratch-fest.