Safe & Clean Irritation Relief

Steroid-free eczema relief—gentle enough for babies, effective for all. Accepted by the National Eczema Association (NEA)

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We care for who you love most

Clean, safe and trusted family essentials thoughtfully designed for babies and beyond.

Leaping Bunny Certified

Pediatrician Approved Baby Products

Pediatrician Approved

Dermatologist Tested Baby Products

Dermatologist Approved

Hypoallergenic

Bundles & Gifts

Welcome Baby Gift Bundle
New!
Welcome Baby Gift Bundle
Safe and gentle essentials for your fave little
$79.94 $67.97
Take the stress out of stocking the nursery with this thoughtfully curated set for total baby care. Including everything you need to gently cleanse, nourish and protect even the most sensitive, delicate skin with clean and safe ingredients you can trust. 6-piece bundle includes: Fragrance-free Baby Shampoo + Wash (11.8...
Baby Bestsellers Bundle
New!
Baby Bestsellers Bundle
Everything baby needs for clean, soft, protected skin
$51.96 $46.76
Whether it's bathtime, playtime, pool time or any time - these essentials care for baby's sensitive skin while keeping it soft, soothed and comfortable with clean and safe ingredients you can trust. Cleanse and nourish even the most delicate skin and hair with our Baby Shampoo + Wash before adding...
Sensitive Skin Essentials
New!
Sensitive Skin Essentials
Our total routine for soft, soothed skin
$50.96 $43.32
Fragrance-free, plant-based, petrolatum-free and steroid-free, these total family essentials offer moisture and nourishment to keep dry, itchy or irritated skin calm, cleansed and comfortable. 4-piece Sensitive Skin Essentials includes: Baby Shampoo + Wash - Fragrance-Free (11.8 fl oz)
Baby Lotion - Fragrance-Free (5.7 fl oz)
Eczema Lotion (6 fl oz)
...
Kids Daily Haircare Trio
Kids Daily Haircare Trio
$32.97 $28.02
Clinically tested to work for all hair types and textures, our Kids Hair Care Trio is the key to moisturized, tangle-free hair—and easy bathtime. Made with our proprietary sugarcane-derived squalane, a hydrating superhero for hair, our tear-free Daily Nourishing Shampoo, Daily Nourishing Conditioner, and Leave-In Detangler leave kids’ delicate strands...
Baby Essentials Bundle
New!
Baby Essentials Bundle
The top three must-haves for total baby care
$35.97 $32.37
Our complete set of clean and safe essentials that you'll need every snuggle-filled day. Our tear-free, sulfate-free Baby Shampoo + Wash cleanses hair and skin without drying or irritation while lightweight, long-lasting Baby Lotion replenishes essential moisture and Baby Balm calms dry, delicate skin from head to toe. 3-piece Baby...
Clean Mineral Sunscreen Discovery Trio
New!
Clean Mineral Sunscreen Discovery Trio
Clean Mineral Sunscreen Discovery Trio
$47.97 $44.97
Gentle, moisturizing and effective, protect your family with 100% mineral non-nano zinc oxide formulas in your choice of lotion, spray or travel-friendly stick. These outdoor play essentials function like suncare and skincare in one, blending in sheer and providing lasting protection with up to 80 minutes of water resitance while...
Baby Shampoo + Wash Discovery Bundle
New!
Baby Shampoo + Wash Discovery Bundle
Our bestselling Baby Shampoo + Wash in 3 naturally-derived scents
$35.97 $32.37
Enjoy our extra-gentle, tear-free Baby Shampoo + Wash formula in every available aroma and add a little variety to baby's bathtime routine. Including our Fragrance Free Baby Shampoo + Wash for sensitive littles as well as Vanilla + Ylang Ylang for that soft, powdery baby smell we all love. Our...
Baby Lotion Discovery Bundle
New!
Baby Lotion Discovery Bundle
Our family favorite Baby Lotion in 3 naturally-derived scents
$35.97 $30.57
Our lightweight Baby Lotion gives instant, long-lasting hydration from head to toe thanks to sugarcane-derived squalane, a moisturizing superhero that baby's skin was born to love - and now the entire family can enjoy it in 3 100% naturally-derived aromas. Fragrance Free for sensitive littles; Vanilla + Ylang Ylang for...
Fragrance-Free Baby Shampoo + Wash Duo
Fragrance-Free Baby Shampoo + Wash Duo
Our delicate skin & hair cleanser at bundle savings
$23.98 $21.58
Gently cleanse even the most delicate skin and hair with a tear-free essential clinically shown to moisturize skin. Fragrance-free and gentle, this safe and plant-based formula is made with our proprietary sugarcane-derived squalane, a hydrating superhero that baby's skin was born to love. Yuka score: 93/100 Excellent 2X 11.8 FL...
Fragrance-Free Baby Lotion Duo
Fragrance-Free Baby Lotion Duo
Gentle daily moisture at bundle savings
$23.98 $21.58
Provide instant, long-lasting hydration from head to toe and replenish the natural moisture of baby’s delicate skin with the lightweight MVP of baby’s daily skincare routine. Made with our proprietary sugarcane-derived squalane, a moisturizing superhero that baby's skin was born to love. Our baby lotion is EWG Verified™. Yuka score:...
Sweet Wildflower Bath Time Duo
Sweet Wildflower Bath Time Duo
Daily bath time care in our exclusive Sweet Wildflower scent
$23.98 $21.58
Add a touch of sweetness to baby's daily bath time routine with the gentle, 100% plant-derived aroma of green melon, wild lily, and orchid. Free of synthetic fragrances and formulated with safe, plant-derived ingredients - these cleansing and moisturizing essentials are the perfect skincare pair for the whole family ages...
Vanilla + Ylang Ylang Bath Time Duo
Vanilla + Ylang Ylang Bath Time Duo
Daily bath time care in our exclusive Vanilla + Ylang Ylang scent
$23.98 $21.58
Surround the daily bath time routine with a 100% plant-derived, powdery fresh aroma of soothing vanilla and sweet ylang ylang for a moment of comforting care. Gentle enough for even the most delicate skin and effective enough for the entire family, these cleansing and moisturizing essentials are free of synthetic...
Stock Up For Summer (3 Pack)
New!
Stock Up For Summer (3 Pack)
Your essential mineral sunscreen in an exclusive savings pack
$47.97 $44.97
Make sure you never run out of outdoor playtime protection for the whole family and save in the process. You asked for water resistance. We delivered! Due to overwhelming community demand, we are excited to bring you 100% non-nano mineral sunscreen protection - now with up to 80 minutes of...
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Meet Squalane

Powered by Clean Science

At the heart of all our formulas is our proprietary squalane, a moisturizing superhero that baby’s skin already knows and loves.

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Bestsellers

Aroma: Fragrance Free
Bestseller
EWG Verified
Baby Shampoo + Wash
Hypoallergenic wash
$11.99
Our tear-free Baby Shampoo + Wash gently cleanses baby’s delicate skin and hair—and is clinically shown to moisturize skin. This no-tears shampoo is made with our proprietary sugarcane-derived squalane, a hydrating superhero that baby's skin was born to love.
11.8 FL OZ / 351 ML
No-tears shampoo for baby’s sensitive...
Baby Lotion
Bestseller
EWG VerifiedParenting Awards: Good Housekeeping 2022
Baby Lotion
Lightweight moisturizer
$11.99
Our lightweight Baby Lotion is the MVP of baby’s daily skincare routine, giving instant, long-lasting hydration from head to toe and replenishing the natural moisture of baby’s delicate skin. Made with our proprietary sugarcane-derived squalane, a moisturizing superhero that baby's skin was born to love.
Available in three aromas: Fragrance...
Baby Balm
Bestseller
EWG Verified
Baby Balm
Multipurpose moisturizer
$11.99
Our multipurpose balm is the ultimate in hydration, calming and nourishing even the most sensitive, dry baby skin. This extra-rich, gentle baby balm formula is made with our proprietary sugarcane-derived squalane, a moisturizing superhero that baby's skin was born to love.
Yuka score: 100/100 Excellent
2 OZ / 56.6 G
...
Diaper Rash Cream
Bestseller
EWG Verified
Diaper Rash Cream
Zinc oxide skin protectant
$11.99
Our fragrance-free Diaper Rash Cream relieves the chafed, red skin of diaper rash, helping to seal out wetness and creating a protective moisture barrier for baby’s bottom. Petrolatum-free, lanolin-free, and vegan, this ultra-clean diaper cream formula is all-important for irritated skin. Made with our proprietary sugarcane-derived squalane, a moisturizing superhero...
Balm Stick
EWG Verified
Balm Stick
Mess-free moisturizing balm
$7.99
This mess-free, multipurpose moisturizer stick is a portable swipe-on skin savior that comforts and hydrates parched skin. Our calming formula is made with our proprietary sugarcane-derived squalane, a moisturizing superhero that baby's skin was born to love.
0.5 OZ / 14.2 G
Balm Stick uses:
This does-everything Balm Stick works...
Kids Conditioner
Bestseller
EWG Verified
Kids Conditioner
Silicone-free kids conditioner
$11.99
This everyday hydrating, silicone-free conditioner adds weightless moisture for super-soft, healthy-looking hair for kids and babies. Made with our proprietary sugarcane-derived squalane, a hydrating superhero that nourishes hair, this tear-free conditioner smooths, detangles, and helps keep delicate strands resilient. Plus kiddos love the 100% plant-derived Orange + Vanilla aroma, which...
Kids Shampoo
Bestseller
EWG Verified
Kids Shampoo
Tear-free kids shampoo
$11.99
This tear-free shampoo for kids gently cleanses without stripping moisture from kiddos’ delicate strands. Made with our proprietary sugarcane-derived squalane, a hydrating superhero that nourishes hair and scalp, our gentle tear-free shampoo for toddlers and big kids is designed and clinically tested to deliver major moisture to all hair types...
Mineral Sunscreen Spray SPF 30
Powered by Moisturizing Squalane
Mineral Sunscreen Spray SPF 30
Water-resistant mineral SPF
$17.99
This water-resistant mineral sunscreen spray is a breeze to apply and blends effortlessly for broad-spectrum UVA/UVB protection. Made with 100% mineral non-nano zinc oxide and our proprietary, moisturizing sugarcane-derived squalane, this baby-safe sunscreen isn’t just a sunscreen for babies—it’s sun care and skincare for the whole family. This hypoallergenic SPF...
Mineral Sunscreen Stick SPF 50
Powered by Moisturizing Squalane
Mineral Sunscreen Stick SPF 50
Water-resistant mineral SPF
$13.99
Made with 100% mineral non-nano zinc oxide, our water-resistant, baby-safe sunscreen stick provides broad-spectrum UVA/UVB protection for face and body—and because it’s so sheer, moisturizing and blendable, it’s a sunscreen for babies that also works for the whole family. This portable twist-up stick is mess free and easy to use,...
Eczema Lotion
New!
Eczema Lotion
Steroid-free treatment
$14.99
Soothe eczema flare-ups, relieve irritation and smooth dry, itchy skin with our NEW steroid-free, fragrance-free treatment. Made with our proprietary sugarcane-derived squalane to deeply moisturize, this nourishing baby and toddler eczema lotion works for anyone with sensitive skin, from age 0 on up.
6 FL OZ / 177 ML
Sensitive Skin Essentials
New!
Sensitive Skin Essentials
Our total routine for soft, soothed skin
$50.96 $43.32
Fragrance-free, plant-based, petrolatum-free and steroid-free, these total family essentials offer moisture and nourishment to keep dry, itchy or irritated skin calm, cleansed and comfortable. 4-piece Sensitive Skin Essentials includes: Baby Shampoo + Wash - Fragrance-Free (11.8 fl oz)
Baby Lotion - Fragrance-Free (5.7 fl oz)
Eczema Lotion (6 fl oz)
...
Kids Daily Haircare Trio
Kids Daily Haircare Trio
$32.97 $28.02
Clinically tested to work for all hair types and textures, our Kids Hair Care Trio is the key to moisturized, tangle-free hair—and easy bathtime. Made with our proprietary sugarcane-derived squalane, a hydrating superhero for hair, our tear-free Daily Nourishing Shampoo, Daily Nourishing Conditioner, and Leave-In Detangler leave kids’ delicate strands...
Vanilla + Ylang Ylang Bath Time Duo
Vanilla + Ylang Ylang Bath Time Duo
Daily bath time care in our exclusive Vanilla + Ylang Ylang scent
$23.98 $21.58
Surround the daily bath time routine with a 100% plant-derived, powdery fresh aroma of soothing vanilla and sweet ylang ylang for a moment of comforting care. Gentle enough for even the most delicate skin and effective enough for the entire family, these cleansing and moisturizing essentials are free of synthetic...
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Parent Favorites

Baby Balm

“This balm is awesome. Even my husband and I use it….Great for chapped skin, diaper rash and even as lip balm!”

— SADIES4FB8
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Baby Wipes

“Favorite baby wipes. Love that I can use them knowing they are clean and safe for my baby.”

— LAUREN R.
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Baby Lotion

“Best lotion out there. Clean ingredients and gentle on baby skin.”

— EB MOM
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Baby Oil

“Use this on my daughter after every bath to seal in moisture. Her skin loves it!”

— MILLERTIA

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